The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.
Digital Media and Marketing Strategies
Digital Media and Marketing Strategies
This course is part of Digital Marketing Specialization
Taught in English
Some content may not be translated
Instructor: Mike Yao
129,893 already enrolled
Included with 
Course
Gain insight into a topic and learn the fundamentals
4.6
(3,058 reviews)
|
96%
Beginner level
No prior experience required
19 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
5 quizzes
Course
Gain insight into a topic and learn the fundamentals
4.6
(3,058 reviews)
|
96%
Beginner level
No prior experience required
19 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
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Share it on social media and in your performance review
There are 4 modules in this course
In this module, you will learn to strategically align business and marketing goals through strategic communication. You will also learn how to evaluate and prepare your digital assets for launching a digital campaign.
What's included
9 videos7 readings2 quizzes
In this module, you will learn key concepts and tactical considerations in managing online advertising, search optimization, content-based marketing, and CRM to discover and reach prospective consumers.
What's included
9 videos3 readings1 quiz1 peer review
In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement.
What's included
8 videos3 readings1 quiz
In this module, you will learn how to strategically select the appropriate KPIs and metrics to evaluate digital campaign success. You will also learn about the challenges and pitfalls in digital marketing.
What's included
9 videos4 readings1 quiz1 peer review1 plugin
Instructor
Instructor ratings
4.7 (523 ratings)
Recommended if you're interested in Marketing
University of Illinois at Urbana-Champaign
University of Illinois at Urbana-Champaign
Copenhagen Business School
Coursera Project Network
Get a head start on your degree
This course is part of the following degree programs offered by University of Illinois at Urbana-Champaign. If you are admitted and enroll, your coursework can count toward your degree learning and your progress can transfer with you.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.