In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
Developing a Winning Marketing Strategy
Developing a Winning Marketing Strategy
This course is part of Value Chain Management Specialization
Taught in English
Some content may not be translated
Instructor: Hayden Noel
51,975 already enrolled
Included with 
Course
Gain insight into a topic and learn the fundamentals
4.8
(1,684 reviews)
|
96%
Beginner level
No prior experience required
16 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
14 quizzes
Course
Gain insight into a topic and learn the fundamentals
4.8
(1,684 reviews)
|
96%
Beginner level
No prior experience required
16 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Value Chain Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
What's included
7 videos6 readings1 discussion prompt
In this module, you will learn to define "marketing." We will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs.
What's included
11 videos2 readings3 quizzes
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.
What's included
11 videos2 readings3 quizzes
Effective branding strategy allows companies to distinguish themselves from their competitors in the market. In this module, we will learn how to build a strong brand, explore how brand equity affects profitability, and understand how strong brands can leverage their equity to create successful extensions.
What's included
10 videos2 readings3 quizzes
In this module, we will study the meaning of consumer behavior and the factors that influence it. We will explore the various factors that impact consumer perception of a product, and those that affect the adoption of a new product. We will also learn about the different variables that influence consumer buying behavior.
What's included
16 videos4 readings5 quizzes1 peer review1 plugin
Instructor
Instructor ratings
4.8 (392 ratings)
Recommended if you're interested in Marketing
University of Illinois at Urbana-Champaign
University of Illinois at Urbana-Champaign
University of Illinois at Urbana-Champaign
Get a head start on your degree
This course is part of the following degree programs offered by University of Illinois at Urbana-Champaign. If you are admitted and enroll, your coursework can count toward your degree learning and your progress can transfer with you.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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