Este curso examina cómo las herramientas digitales, como Internet, los teléfonos inteligentes y la impresión 3D, están revolucionando el mundo de la mercadotecnia al cambiar las funciones y las prácticas de las empresas y de los consumidores. Mercadotecnia en un mundo digital es uno de los cursos más populares en Coursera con más de 250 000 estudiantes y ha recibido la calificación de uno de los Principales 50 MOOC de todos los tiempos de Class Central (https://www.class-central.com/report/top-moocs/).
Mercadotecnia en un mundo digital
Mercadotecnia en un mundo digital
Taught in Spanish
2,947 already enrolled
4.8
(51 reviews)
Beginner level
No prior experience required
Approx. 27 hours to complete
3 weeks at 9 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
21 quizzes
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
En este primer módulo, te familiarizarás con el curso, tu instructor, tus compañeros de clase y nuestro entorno de aprendizaje. En este módulo, aprenderás cómo las herramientas digitales nuevas les están permitiendo a los clientes tener una función más activa en el desarrollo y en la colaboración de los productos.
What's included
10 videos8 readings6 quizzes2 peer reviews
En este módulo, aprenderás cómo las herramientas digitales nuevas les están permitiendo a los clientes tener una función más activa en las actividades de promoción.
What's included
8 videos3 readings5 quizzes2 peer reviews
En este módulo, aprenderás cómo las herramientas digitales nuevas están cambiando la distribución de productos y revolucionando el escenario minorista.
What's included
8 videos3 readings5 quizzes2 peer reviews
En este módulo, aprenderás cómo las herramientas digitales nuevas están permitiendo a los clientes tener un rol más activo en la fijación de los precios que pagan por los productos que compran.
What's included
9 videos4 readings5 quizzes2 peer reviews
Instructor
Instructor ratings
5.0 (8 ratings)
Recommended if you're interested in Marketing
IE Business School
Pontificia Universidad Católica de Chile
Universidad Nacional Autónoma de México
Tecnológico de Monterrey
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Frequently asked questions
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